Which of the following is NOT one of the five roles in Marketo?

Which of the following is NOT one of the five roles in Marketo?

• A. Admin
• B. Sales
• C. Marketing
• D. Analytics

Answer: (B)

The five roles in Marketo typically include Admin, Marketing, Analytics, and Sales Development, but the role specifically referred to as "Sales" is not typically enumerated in the standard roles description. Instead, the roles defined focus on the management and utilization of the platform from an operational, marketing, and analytical perspective. The Admin role is responsible for the overall management and setup of the platform, ensuring that all features and functionalities align with the organization’s needs. The Marketing role focuses on the creation and execution of campaigns. The Analytics role entails analyzing data to assess the performance of marketing efforts and providing insights for optimization. While sales activities are integral to the marketing and operational lifecycle, they are often considered a function or process rather than a defined role in Marketo. Thus, identifying "Sales" as a distinct role aligns with the understanding that there's a division between operational platforms and sales functions in the typical Marketo role framework.

The five roles in Marketo typically include Admin, Marketing, Analytics, and Sales Development, but the role specifically referred to as "Sales" is not typically enumerated in the standard roles description. Instead, the roles defined focus on the management and utilization of the platform from an operational, marketing, and analytical perspective.

The Admin role is responsible for the overall management and setup of the platform, ensuring that all features and functionalities align with the organization’s needs. The Marketing role focuses on the creation and execution of campaigns. The Analytics role entails analyzing data to assess the performance of marketing efforts and providing insights for optimization.

While sales activities are integral to the marketing and operational lifecycle, they are often considered a function or process rather than a defined role in Marketo. Thus, identifying "Sales" as a distinct role aligns with the understanding that there's a division between operational platforms and sales functions in the typical Marketo role framework.